Privacy Policy
Your privacy is important to us at DMM North America LLC (“DMMNA”, we, “our” or “us”). We understand that you care how information about you is collected, used, and disclosed. This Privacy Policy (the “Policy”) applies to personal information that we obtain from your using our website at us.dmmwales.com, including our mobile applications, social media sites, (collectively, the “Website”), and describes our current privacy practices, including how we collect, use, share, and protect the personal information of Website users in the United States. “Personal information” means information that identifies, relates to, describes, or could reasonably be linked to an individual. By using the Website, you accept the privacy practices described in this Policy.
1. Scope of This Policy
This Policy explains how we collect, use, share, and protect your personal information when you:
- Visit or interact with our US Website, https://us.dmmwales.com (including mobile or desktop applications)
- Sign up for newsletters, webinars or events
- Request marketing materials or participate in promotions
- Engage with our customer support or feedback channels
Please understand that there may be additional, product‑specific privacy terms (e.g., for a bespoke campaign or third‑party integration) that will override this Policy where they differ, and which will be noted in those specific terms.
This Policy does not apply to job applicants or employees.
2. Personal Information We Collect
We may collect information from you whenever you submit information on our Website, including by filling out a form or online survey, request information, products or services, subscribe to our email list, contact us, or purchase products; from technology when you visit the Website, including cookies and similar technologies; and from third parties, such as dealers and resellers, service providers, data brokers, data resellers, business partners, advertising networks, and social media platforms and networks, including the following.
2.1 Technical & Usage Data
– IP address, browser and device history, pages visited, referrer URLs, click paths, session times, geolocation data
- Operating system, domain server, type of computer or device, and other information about the device you use to access the Website
– Cookies and similar tracking identifiers (see our separate Cookie Policy)
2.2 Information You Provide
– Identity & contact data, including your name, email, postal address, phone number
– Account credentials, including username and password
– Content you submit, including survey answers, uploaded files, feedback, location info (if enabled), employment-related and other demographic information and profile data, including age and income level
- Customer service communications, including survey responses and uploaded content
2.3 Transaction & Interaction Data
– Order and billing details, including records of products purchased, obtained or considered, or other purchase history data, payment confirmation, delivery address
- Financial information, including your account or credit card number
– Records of enquiries or customer service chats/calls
2.4 Third‑Party & Public Sources
– Data from social media when you interact with our profiles or ads
– Information from analytics, advertising partners or publicly available lists (e.g. address databases)
2.5 Sensitive Data (Optional & With Consent)
– We may collect health or biometric data with your explicit consent, for example, during specific product trials.
- We do not collect sensitive personal information (e.g., social security numbers or government IDs) unless explicitly required for a specific, disclosed purpose.
3. Why We Collect Personal Information
Personal Information is generally kept for DMM business purposes and primarily used to assist you in your current or future communications and/or to securely operate the Website, and includes the following:
| Purpose | Legal Basis |
|---|---|
| Providing contracts, services or support | Performance of a contract |
| User account management | Performance of a contract |
| Invoicing, bookkeeping and tax compliance | Legal obligation |
| Fraud prevention and security | Legitimate interest |
| Sending service updates (non‑marketing) | Legitimate interest |
| Marketing communications (email/SMS/ads) | Consent |
| Personalization & profiling for marketing offers | Consent |
| Site analytics and improvement | Consent |
| Market research and statistical analysis | Legitimate interest |
| Legal claims, compliance and investigations | Legal obligation / Legitimate interest |
Where your consent is required, you may withdraw it at any time via the unsubscribe link or by contacting us at uscs@dmmwales.com.
4. Sharing & Transfers
4.1 Within Our Group & Service Providers
We do not sell, rent or provide your personal information to third parties, except as described in this Policy.
We may share your personal information with:
- Affiliated companies, including, e.g., DMM Group Wales Ltd.
- Service providers for hosting, payments, logistics, email, analytics, customer support
- Marketing and advertising partners (with consent or under cookie preferences)
- Government or law enforcement, if required by law
4.2 Legal & Business Transactions
We may disclose personal data where required by law, or in connection with a business transfer, including mergers, acquisitions or asset sales (with confidentiality safeguards).
5. Cookies & Tracking Technologies
We use cookies, web beacons, and/or similar technologies for various purposes, including to keep track of your shopping cart, facilitate the sign-in process, authenticate users, personalize your experience, including content and advertising, when visiting the Website, analyze which portions of the Website are most visited or used, ensure site functionality, and analyze usage and performance.
You can adjust your cookie preferences or browser settings at any time. Please see our Cookie Policy for details.
6. Personal Information Retention
We keep your personal data only as long as necessary for each purpose, or to meet legal requirements. Typical retention periods:
- User accounts: until you delete your account or after 2 years of inactivity
- Transactional data: 6 years (for accounting and tax compliance)
- Marketing consent records: until you opt out plus an additional 3 years in the event of an audit
- Customer service interactions: 10 Years for PPE items as per EU PPE regulations (EU) 2016/425
If a longer retention is needed, including e.g., for legal or other requirements, we will inform you.
7. Personal Information Security
We implement administrative, technical, and physical safeguards to protect your personal data, including:
- Secure servers and encryption
- Access controls and authentication
- Regular system reviews and staff training
Please understand that no method of transmission or storage is 100% secure. Therefore, it is very important that you protect your personal information and password against unauthorized access to your account and to your computer. Be sure to take every precaution to protect your personal information when using a shared or public commuter and/or submitting any personal information online. Always sign out of your account when finished.
8. U.S. Privacy Rights
Depending on your state of residency, you may have the right to:
- Know what personal information we collect, use, and share
- Access a copy of your personal information
- Correct inaccurate data
- Delete personal information we hold about you
- Opt of the sale or sharing of personal information for targeted advertising
- Limit the use of sensitive personal information (if applicable)
You may have the following privacy rights in the states identified below.
8.1 California.
Under the California Consumer Privacy Act (CCPA), the California Privacy Rights Act (CPRA), and other applicable state laws, California residents may have the following legal rights regarding personal information:
The right to request details about our collection, use, and disclosure of your personal information over the past 12 months, including, categories and specific pieces of your personal information that we have collected, the sources of that information, the purposes for collecting, using, or selling the information, the categories of third parties with whom we share it, the categories of personal information disclosed for a business purpose, and if applicable, the categories of personal information sold and to whom it was sold.
The right to delete your personal information, subject to certain legal exceptions. Once we verify your identity and determine that the request meets legal criteria, we will delete your information. We may retain certain data as permitted by law, and we may keep a record of your deletion request to comply with our obligations.
The right to opt out of the sale or sharing of your personal information, including for targeted advertising.
Under certain circumstances, you may have the right to limit how we use and disclose your personal information, e.g., if it is used to infer characteristics about you.
You may have the right to request that we correct inaccurate personal information we hold about you.
You may have the right to request information about the categories of personal information we share with third parties or affiliates for their direct marketing purposes.
If you are a California resident and would like to exercise any of these rights, please email us at uscs@dmmwales.com and include “California Privacy Request” in the subject and the body of your email. Please allow up to 30 days for a response.
8.2 Colorado, Connecticut, Virginia, and Utah Residents
Residents of these states may have rights similar to California’s, including the ability to confirm whether we process your personal information, to request access and deletion of certain personal information, request a copy of your personal information that we have collected, and opt out of the processing of personal information for targeted advertising or sales.
Additionally, residents of Colorado, Connecticut, and Virginia may have the right to correct inaccurate personal information, opt out of profiling that leads to legal or similarly significant outcomes
To exercise any of these rights, please contact us using the email uscs@dmmwales.com.
If you are a resident of one of the foregoing states and would like to exercise any of these rights, please email us at uscs@dmmwales.com and include “The state that you reside in Privacy Request” in the subject and the body of your email. For example, if you are a Colorado resident, the subject line and body of the email would include the phrase “Colorado Privacy Request”. Please allow up to 30 days for a response.
9. Marketing Communications
You can opt out of our promotional emails at any time by clicking on the unsubscribe link in the email or by sending us a request at uscs@dmmwales.com. However, please understand that we may still send non-promotional messages related to your purchases or account, including e.g., order confirmations.
10. Children’s Privacy
You must be 18 years of age or older to place an order on the site, participate in one of our online promotions, and/or submit Personal Information to us. We do not sell products for purchase by minors, i.e. anyone under the age of 18, or knowingly collect any personal information from minors. To the extent that we sell any children’s products, they must be purchased by adults. We do not knowingly collect data from minors without parental consent. If you are aware a minor has submitted personal information or ordered or purchased any products from us in contravention of this policy, please email us immediately at uscs@dmmwales.com and we will delete it.
11. Changes to This Policy
We may update this Policy from time to time notice to reflect changes in law or our services. We will notify you of such changes by posting a revised Privacy Policy on the Website. The “Last updated” date below indicates when this version took effect.
12. Contact Us
If you have any questions or concerns about this Privacy Policy, please email us at uscs@dmmwales.com or write to us at
DMM North America LLC
4845 Pearl East Circle, Suite101
Boulder, CO 80301
**Last updated: 23 May 2025**